The Binghamton Senators are hoping to see plenty of purple in the crowd at tonight's game.
They're hosting a fundraiser that is very close to the heart.
Head coach Luke Richardson lost his daughter to suicide, and since then the group Do It For Daron has raised awareness about youth mental illness and the services available.
According to national statistics, one in five children are affected by a mental health illness.
Organizers say their goal is to make sure people know there are services out there to help
"There's a lot of different offerings that are in the community that most people aren't aware of until they do a little bit of digging, and our organization certainly helps to help individuals who might be new to the mental health system navigate different resources that are out there and available," said Keith Leahey, executive director of Mental Health Association of the Southern Tier.
As part of tonight's fundraiser, the first thousand fans in attendance will receive a purple rally towel. They will also be raffling off special Do it for Daron warm-up jerseys.