NATIONWIDE -- Sen. Charles Schumer is asking the FDA to prevent powdered alcohol from reaching store shelves this fall.
New York's senior senator said the product would become the "Kool-Aid of drinking."
The product, Palcohol, can be mixed with water, sprinkled on food, or even snorted. Schumer said it can also be easily concealed.
Palcohol's parent company, Lipsmark, disagrees, saying it would be painful to snort, and will be sold under the same restrictions as regular alcohol.
Schumer said the FDA should intervene because of health risks, like it did with caffeinated, fruit-flavored alcoholic beverages that appealed to young people.
The federal Alcohol and Tobacco Tax and Trade Bureau gave Palcohol label approvals in April, though they were later withdrawn.
The company plans to resubmit them.