VIRGIL, N.Y. -- It's best known for its many ski trails, but music will fill the air of Greek Peak Mountain Resort in Virgil this weekend.
The inaugural Peak Fest kicks off Saturday, and last-minute preps were underway Friday night, while a special VIP party was held at the resort's Trax Pub and Grill.
The festival includes a full day of music from a number of bands. It's the latest initiative by the resort's new owners to keep the fun going at the mountain all year long.
“We’re able to kind of showcase what a beautiful topography and facility that we have here with this Peak Fest," said John Meier, a general partner at the resort.
Organizers said this festival is a chance for people from all over to come out and experience the resort.
“We’re able to now share this music and really bring people here that don’t get to enjoy it in the winter or who may not ski and now they get to come and see the mountain and see what we have to offer," said Kathleen Timmerman, the Greek Peak Mountain Resort director of sales and marketing.
On Saturday the festival will be filled with people enjoying the music, food, drinks, wine-tastings, and even some activities and chair-lift rides for the kids.
“It’s great to create the awareness, which is what we’re doing with Peak Fest and also highlight that it’s four seasons of fun for everyone here at Greek Peak," said Meier.
Meier said it's all about enjoying the resort year-round and according to organizers, the environment is not the only part of this festival that makes it unique.
“It’s not like an outside company is coming in and putting on an event. We’re putting on the event and we hope to continue to do that kind of stuff as we move forward," said Wes Kryger, the Greek Peak Holdings president.
Five bands will perform on Saturday, playing tunes from the 60's and 70's.
Organizers are hoping to make Peak Fest an annual tradition.
It runs from 1 to 10 p.m. Saturday and tickets will be sold until the end of the event.