Fans love it, but businesses near Super Bowl Boulevard in Times Square are split on how much the event has benefited them. Time Warner Cable News Reporter Bree Driscoll filed the following report.
NEW YORK, N.Y. -- Jamel Hooks is the manager at Pie Face in Times Square. He says business is booming.
“Enormously busy, yes,” Hooks said.
Hooks credits the sudden windfall to Super Bowl Boulevard.
The sporting experience along Broadway between 34th and 47th streets features rides, photo ops, and concerts and has been bringing football fans by the thousands.
And those fans are apparently willing to spend.
"There’s been a lot more business yes,” said Hooks.
Sang Chung is the manager of Olive Tree, a Gourmet Deli salad and health bar. He says he has seen more customers but not as many as he would like.
"Just a little busier than usual. They usually just getting coffee or tea or something like that,” said Chung.
While the beverage sales are good, Chung says there are some downsides to the event.
He says because the display shut down part of Broadway, he is not getting customers who would normally cut through.
What he is seeing is a lot more of are people wanting to use his bathroom.
"I have some little damage from my restroom because a lot of people use the restroom in here. I wasn't ready for this event,” said Chung.
"I think the people who are here in New York City that are going to work have been a little tight because there’s a lot of people coming through and a lot of tourists, but everybody knows, hey, it is about the Super Bowl,” said Hooks.
While business owners were split on Super Bowl Boulevard’s benefits, the fans love it. Many say they wish it would become a permanent attraction.