Monday, December 22, 2014


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New billboard highlights why people love Syracuse

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CNY/NNY/S. Tier: New billboard highlights why people love Syracuse
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Syracuse residents and visitors love the city for different reasons. Some have written notes explaining why and they will be displayed on a billboard. As our Iris St. Meran explains, the SU student behind the project wants to inspire more people to sign off on the idea.

SYRACUSE, N.Y. -- At Fayette and West streets, this isn't your typical billboard advertising a product or service. This is a love letter of sorts, written to and about the place many people call home.

Connective Corridor Engagement Scholar Quinton Fletchall said, "This is my sixth year living in Syracuse. I really became attached to the city and enjoyed living here. However, within those years, I've heard some not so great things about the city. I wanted to give a new voice to the people who love the city."

The people who love the city will be able speak through this billboard in brief messages each month for the next six months. It made its official debut Wednesday. The billboard is made to look like a postcard and uses pictures from a photo contest.

Fletchall is an SU student who worked with the Connective Corridor to make this project possible. The goal is simple: Get out and enjoy what the city has to offer.

"There is a new hotel that just opened up. There are things going on in Syracuse,” Fletchall added. “There is life and energy here and there's people that love the city. That's what I want people to take away from this."

Fletchall says this is just the beginning. He sees this billboard as something bigger. It's a reminder that yes, things may be bad at times, but it doesn't take much effort to seek out what's good in the city and life in general.

If you want to share your Syracuse love you can do so by logging on to social media sites like Twitter and Facebook, then use the hashtag #DearSyracuseWithLove. Those ideas may be used for future projects. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP