Friday, December 19, 2014

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Technology adjustments made to manage mobile use at Super Bowl

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CNY/NNY/S. Tier: Technology adjustments made to manage mobile use at Super Bowl
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As the NFL prepares for the Super Bowl, the organization prepared for the inevitable surge of people wanting to document their time at the game via their mobile devices. Our Adam Balkin reports.

Yes, it's the Super Bowl, but when more than 82,000 fans jam into MetLife Stadium for the first, and possibly only, outdoor, cold-weather Super Bowl in New York - well, New Jersey, really - you can be sure a fair amount of them will be eager to go on Twitter, Facebook, Instagram and Pintrest, and do everything and anything possible to document, and show off a little bit, about being there.

Michelle McKenna-Doyle, chief information officer for the NFL, told Time Warner Cable News that since all those fans will be sharing their experiences digitally at pretty much the exact same time, the league had to make some technology adjustments behind the scenes to allow it all to happen.

"A lot has been done over the last year," McKenna-Doyle says. "We've upgraded both the DAS, distributed antenna system, a whole new LTE infrastructure, as well as a brand new Wi-Fi, taking advantage of the new high-density applications that are out on the market now."

Though live streams of the game will be available via the NFL Mobile app and Fox Sports' app and website, those options will not be available to fans at the game.

"Only a small fraction of fans actually want to live stream things into the stadium, but the way the technology works, it greatly sucks bandwidth from the rest of those who are trying to just do their normal connectivity," McKenna-Doyle says.

Even though people pay thousands of dollars to see the game in person at the stadium, the NFL says that eventually, down the line, it would like to give everyone inside all the same access to all the same content everyone at home has.

"We really want to get to the point where we can have multiple replays, multiple angles, have the ability for our fans, if they want to watch the commercials, to do that live, stream different components of the game," McKenna-Doyle says.

Those at the stadium will, though, be given complementary radios on the way in so that, at the very least, they can hear play-by-play while watching the game. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP